KnowledgeStorm Poll: Kerry Wins U.S. Businesswoman Vote By 5% - Bush Wins U.S. Businessman Vote By 15%

KnowledgeStorm today released figures from its 2004 Presidential Election Poll of Corporate America. 5000 U.S. registered voters - all business professionals across myriad industries - responded to questions regarding the 2004 Presidential Election: whether theyd vote for George W. Bush or John Kerry, which issues were most/least important, and how much confidence they had that their vote would go to the winner. Additionally, the poll added a global track to show the international business worlds vote, if given the opportunity. 2004 Presidential Election Poll of Corporate America Shows 8.8% Overall Lead for Bush - Same Poll Shows If International Business Could Vote, Kerry Wins by 58% Landslide

Atlanta, GA October 22, 2004 -- KnowledgeStorm (www.knowledgestorm.com), the top-ranked vertical search site, today released figures from its 2004 Presidential Election Poll of Corporate America. This week, 5000 U.S. registered voters - all business professionals across myriad industries - responded to questions regarding the 2004 Presidential Election: whether theyd vote for George W. Bush or John Kerry, which issues were most/least important, and how much confidence they had that their vote would go to the winner. Additionally, the poll added a global track to show the international business worlds vote, if given the opportunity.

Key Findings from KnowledgeStorms 2004 Presidential Election Poll of Corporate America:

Who do you plan to vote for in the 2004 presidential election?
. In corporate America overall, Bush leads by 8.8% (Margin of Error 1.2%)
- 52.1% plan to vote for Bush, 43.4% plan to vote for Kerry
- 61% believe Bush will win the election

The rest of the world

Respondents from the rest of the world strongly support Kerry.
- Kerry draws the support of 73.7% of international respondents; Bush gets only 15.3% of their "vote. (Margin of Error 3%)

What issues are most important to you as you decide for whom to vote?
Bush voters care most about:
1. Defense / Homeland security
2. Taxes
3. Economy
4. Principles & values

Kerry voters care most about:
1. Economy
2. Jobs & unemployment
3. Healthcare
4. Foreign policy

Undecided voters care most about:
1. Economy
2. Jobs & unemployment
3. Defense / Homeland security
4. Healthcare

Detailed results suggest that undecided voters may lean towards Kerry.

Party affiliation
Count on party-line voting -- nearly 90% of voters who identify as Republican or Democrat plan to vote for their party's candidate.
Moderates tend towards Kerry. Among voters who don't identify strongly with either party, Kerry leads by 9.4%.

Gender
Among businessmen, Bush leads by 15.2% (Margin of Error 1.7%)
Among businesswomen, Kerry leads by 5.2% (Margin of Error 2.5%)

Age
Bush's support is strongest among 35 to 65 year olds. Bush and Kerry are neck and neck among older and younger voters.
Company Size
Bush has definitive lead among mid-sized companies (companies with 100 to 2,000 employees). Bush's lead is twice as large in this segment, 14.2%, as in very small and very large companies.

Industries
Bush's strongest support comes from industries such as: Aerospace and Defense, Pharmaceuticals, Transportation, Food & Beverage, Manufacturing, Retail & Wholesale, Automotive, Healthcare, Government and Public Administration, Insurance, and Banking and Finance.
Except for Education & Training and Non-Profit, Kerry has few clear strongholds in the business world.
Its a dead heat for the candidates within the Technology/Computers industry.

State-by-state
Among business and technology professionals, Bush is doing particularly well in battleground states.
In these states, Bush leads by 10.7% (versus just 7.9% among this audience in the rest of the country).

By profession
Bush's lead is greater among management (11.7%) than among rank-and-file (8.0%).
Bush's lead is slightly weaker among IT professionals (7.9%) than among others (9.8%).

Among non-registered US residents
People who aren't sure if they're registered to vote favor Kerry 56% to Bush's 32%
People who say they aren't registered to vote favor Kerry even more: 63.5% to 25.1%

Note to Editor:
The full survey/findings are available complimentary for credentialed members of the media.

Fun Halloween Findings from the 2004 Presidential Election Poll of Corporate America:

Halloween: What costume should each candidate wear?
George W. Bush: Both sides of the aisle agree he should dress as a cowboy.
John Kerry: Kerry supporters say he'd make a super Superman. Bush voters suggest "Ghost" would be a more appropriate costume.

Halloween: What would each candidate give to trick-or-treaters for Halloween?
George W. Bush: Supporters say he'd hand candy into goody bags.
John Kerry: Supporters are unsure whether Kerry would hand out Fruit or Candy.
Opponents of Both: Bush and Kerry would give out nothing. Theyd turn out the lights and pretend not to be home.

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