Candy to Benefit the V Foundation for Cancer Research

The V Foundation for Cancer Research and Austin Millennium Enterprises, LLC have worked together to bring you "Candy 4 Cures." C4C is a point of purchase retail candy program that includes gum, sours and mints. The program is designed to not only raise funds for The V Foundation but also to create an urgent awareness among all Americans of the importance of the war against cancer.

Pinehurst, NC July 29, 2004 -- Austin Millennium Enterprises LLC, a distributor of private label candy has teamed up with The V Foundation for Cancer Research to develop a new program called Candy 4 Cures. Candy 4 Cures is a point of purchase retail candy program designed to raise funds for The V Foundation for Cancer Research. The mints gum and sours are packaged in colorful & classy tins with The V Foundation logo and slogan "Don't Give Up...Don't Ever Give Up!" displayed on both sides. The program is designed to not only raise funds for The V Foundation but also to create awareness all while increasing sales for our clients.

The candy packed tins are packaged in a self contained counter display that hold a total of 60 tins (9 Berry Flavored Sours, 9 Tangerine Flavored Sours, 9 Peppermint Flavored Gum, 9 Wintergreen Flavored Gum, 12 Peppermint Flavored Mints, 12 Cinnamon Flavored Mints) at a manufacturer suggested retail price of $1.69 per tin.

About The V Foundation for Cancer Research:

Mission Statement: The V Foundation is a charitable organization dedicated to saving lives by helping find cures for cancer. The Foundation seeks to make a difference by generating broad-based support for cancer research and by creating an urgent awareness among all Americans of the importance of the war against cancer. The Foundation performs these dual roles through advocacy, education, fundraising and philanthropy.

* The V Foundation was established by ESPN and Jim Valvano in 1993. Valvano, legendary basketball coach and ESPN commentator, announced the formation of the Foundation in a moving speech delivered at the 1993 ESPY Awards, shortly before is death. Dont Give UpDont Ever Give Up! became the Foundations motivating rallying cry.

* Since 1993, The V Foundation has raised more than 32 million and awarded more than 190 cancer research grants nationwide to 49 National Cancer Institute-designated facilities and 24 other non-NCI designated deserving institutions. The grants range in value from $2,000 1.2 million.

* The V Foundation awards research grants through a competitive award process strictly supervised by a Scientific Review Committee consisting of top doctor/scientists from prominent universities and cancer centers nationwide. These specialists determine the highest potential research projects and only the finest are funded

*    The V Foundation can proudly assure you that 85 cents of every dollar donated to the Foundation are allocated directly to research. In addition, The Foundation is halfway to completion of an endowment which, when fully-funded, will allow 100% of every dollar raised to go directly to research as well as ensure the future of The V Foundation

The V Foundation will conduct press releases for all major clients announcing their support. There will also be a page on their website (www.jimmyv.org) showcasing the different locations where the candy can be purchased.    

Distribution is the key to the success and future of the program. AME is currently searching for retailers that want to sell the product in their stores, shops or restaurants. For more information and pricing go to www.AustinMillEnt.com or call 877 925-4653 and ask for Marcus Larose or Greg Austin.         

The V Foundation
Chief Executive Officer: Nick Valvano
VP Communications & Marketing: Joyce Aschenbrenner
100 Towerview Court, Cary, NC 27513
Office: (919) 380-9505, Fax: (919) 380-0025, Toll Free 800-4JimmyV (800 454-6698)
Website: www.JimmyV.org

Distributed By:
Austin Millennium Enterprises, LLC
PO Box 1650, Pinehurst, NC 28370
Toll Free: (877) 925-4653, Office: (910) 295-6444, Fax: (910) 295-6429
E-mail: e-mail protected from spam bots

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